Your Bed, Reimagined
We believe your bedding should do more than match your room, it should meet your sleep needs, fit your rhythm, and last beautifully. Explore by fabric, color, or style below.
Percale
Sateen
THREAD COUNT GUIDE
Unfortunately, many brands use this trick to inflate the number not the quality. Splitting yarns makes threads bulkier and tighter, reducing airflow and comfort.
discover the feed behind the thread
fabric guide
recycled cotton
Made from pre-consumer cotton, this breathable fabric offers eco-conscious comfort without sacrificing softness.
Tera Collection
Sateen Matte
Smooth and structured with a subtle finish ideal for those who want that "just right" balance of crisp and cozy.
Everyday Collection
Percale
Lightweight and cool to the touch. Percale is perfect for hot sleepers and summer nights.
Cool Collection
Sateen Bright
A lustrous weave with elegant drape this one’s for those who love a touch of hotel luxury at home.
Estate CollectionShop by collection
Each of our collection is tied to a specific fabric / weave
A Few Numbers We Couldn’t Resist
27
Reels drafts we saved before posting our first video
100%
Of our production is made in Türkiye
7
Top countries we researched before choosing Türkiye for textile fabrics
6
Months spent refining fit, texture, and breathability
19
Days spent picking the perfect off-white.
108
Cotton swatches we politely rejected until we found the right ones.
0
Synthetic blends allowed near our production facilities.
13
Turkish grandmothers who approved the weave of our fabrics. The real seal of approval.
0.5
Seconds it takes to fall in love with our robes. (estimated but accurate.)
11
Google Docs titled “Final-Final-Final-Merrily-Version.”
build your dream bed and save up to 15%
Mix and match from bed sheets, duvet covers, throws and bathrobes to create your perfect bundle and enjoy exclusive savings.
